Building a Customer Education Cohort for Advocacy Programs

Hey all! We're looking into building a customer education cohort as a pipeline for customer stories/pilot to help leadership feel comfortable with further investing in a true Academy. The general idea we have now is to have an application process where customers agree to join our advocacy program in exchange for a masterclass around building their internal programs using our product, with some additional hands-on support for the duration of the cohort. Has anyone done something like this? Would love to learn from you!