Seeking Advice on Starting Customer Marketing at Fluxx

Hi everyone, I just joined and am excited to connect with all of you! I recently decided to step out of content marketing and into customer marketing and have been hired to help build a customer marketing function at Fluxx (a 100 person SaaS company helping foundations manage their granting process). I'm building most of our processes and programs from scratch. If anyone has any best practices, advice, or tips for someone just starting in this space and has some time to chat, I'd love to connect!