Estimating Revenue Value of Advocacy Content for Finance Teams

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hello! Curious if anyone has conducted any exercises to estimate the revenue value of specific types of advocacy content, like case studies? I know Influitive had this at one point but I don’t think I saved any of those old docs. We’re attempting to make a case to our finance teams to get discounts for customers who agree to do advocacy activities, upon renewal or new business.

4 comments

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Karilla Dyer
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Following!
Mary Green
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The points aspect came up under a recent conversation, Amy Ng shared. I'm not sure if I've seen anything about the specific value of each activity. I think that comes from sales or sales enablement. I have heard that sales people will pay up to $250 per reference though.
Sarah Howell
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Mary Green Is that $250 as an incentive to the customer for participating as a reference?
Mary Green
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Yea
👍1

Karilla Dyer
·
Following!
Mary Green
·
The points aspect came up under a recent conversation, Amy Ng shared. I'm not sure if I've seen anything about the specific value of each activity. I think that comes from sales or sales enablement. I have heard that sales people will pay up to $250 per reference though.
Sarah Howell
·
Mary Green Is that $250 as an incentive to the customer for participating as a reference?
Mary Green
·
Yea
👍1