Exploring the Future of Customer Marketing and Success Roles

Two touchpoints I had last week have me thinking about the future of customer marketing and customer success and the overlap in these two expanding roles. This webinar from Gainsight: Growth Unlocked: How Top CROs Drive Revenue with Customer Success https://www.gainsight.com/event/growth-unlocked-how-top-cros-drive-revenue-with-custo[…]smi=362647842&utm_content=362647842&utm_source=hs_automation And this LinkedIn post predicting the death of Customer Success by 2030 https://www.linkedin.com/posts/mickweijers_the-customer-success-manager-title-won-act[…]m=member_desktop&rcm=ACoAAABpLisBflS74J9roJenmzymy9juHQkENdo There are so many unmet needs within many organizations, and it’s a hot mess determining where various responsibilities sit. Is this purposeful today, trying to squeeze the most out of every headcount, or simple disorganized chaos?