Laura Faustman

Christine Newman thanks for weighing in. Yes, we've done all of the above, with marginal success – I think getting this into annual goals in a much more aggressive way is definitely something that needs to happen, it's technically included but not in a way that creates real accountability

thanks all!

My program is pretty white-glove at the moment, though I'm starting to think that I might need to rethink it. 🙃

We do reach out personally

so the relationships don't exist

We're looking both at internal user data and SFDC – the thing that's tricky is that we're a SaaS co where we're just not a critical part of the tech stack, we usually end up in enterprises via IT consolidation

thats definitely true. Are there any creative incentives youve seen, outside of things like speaking engagements, conference participation, etc?

(in addition to the disengagement)

The main problem here is that I don't have any real tools for incentivizing customers right now, either, typically discount structures have worked, but our sales team is disincentivized to do that

yeah, I've done that a few times.