Ashley Ward

Thanks everyone! Evan Huck all the UserEvidence work we've been doing deserves its own post! The sales team is KILLING it. 🔥

Yes, I have gone from reporting to CMO to CCO back to CMO. My background is in CS and Account Management, but I'm a marketer at heart so I find value in both, but goals will definitely shift depending on where you sit. As far as any cross-over, generally speaking I view CM as producing 1:Many programs to drive retention and growth at scale, where as CSMs are 1:1. If advocacy is also your responsibility, this is a great position to help ensure customers are successful so they become advocates.

So cool!!!

I do! https://www.ops-stars.com/awards

oooh this is just an idea - what if 1-2 people share a program they run or are building and have people give them feedback or advice on it? (ie - here's how I'm running a CAB, what else can i be doing?)

Kate Ressler Thank you, this is great! So similar to our current users and exactly something we've been talking about. Do you have any specific examples of support, templates or resources you've used successfully? I think in our situation it's not necessarily that the champions want to show the value to protect budgets or anything like that - it's us wanting to expand the relationships to above and around them, so how do you approach them with resources if they aren't really asking for them? Hope that makes sense!

Kevin Lau Thank you and that would be amazing! This is so closely aligned to how I'm building this out. I would especially love to hear more about the influencer programs - I was thinking about having Influencer + Exec together, hoping we could tap into the Execs to build out the influencer program. Currently we've been trying to build out an influencer program but it lives in DG and it's just not aligned to our teams priorities but I think there's huge opportunity to move this into CM and build both out together.

oooh I like this too! Thank you!