Ashley Ward

I think it can be done in Glean, although I'm not super familiar. We built this on an MCP server and Claude is the user interface. G2 has a Salesforce Connector, so for years we have pulled in reviews, which you could export into a spreadsheet. G2 integrates into lots of things - we pull select reviews into UserEvidence, so that's how we solve it, but it could be your sales enablement tool or something else?

Sellers are using the customer proof WAY more than they did before. The AI will pull it into their slide decks for them. It will use a combination of quotes and proof points and it will recommend good fits for reference calls if needed.

Exactly - For me/us, the timing was perfect, because we just launched UserEvidence last year, so we had generated over 400 new short form customer proofpoints and UE was able to connect into this. In this model, short form quotes or data points are super powerful, so I'm so grateful we had this when we did.

Here's an example of what it can pull:

I wish I had the skillset to build this! 🤣 We have someone internally who has built this and GTM teams are starting to use it. It has data from Salesforce, Hubspot, product usage, etc and now UserEvidence.

Where we're going is a world where AI pulls everything together in one "database". So you have all your customer evidence: call recordings, case studies, reviews, quotes, proofpoints, etc. being pulled in. (+literally all marketing content and tons of other data) Sales uses the "database" to research their prospect and prep for their upcoming call and AI matches the right customer proof to that prospect's need, recommending references, creating slides, etc. So we won't have to worry about maintaining libraries or enabling sales over and over again, we just need to focus on creating various types of content at scale to match.

I highly recommend UserEvidence to help you scale. I'd need to pull specifics, but in less than 6 months and 3 UserEvidence surveys we've generated nearly 500 pieces of customer evidence and recruited nearly 150-200 new advocates. (we have ~1,000 customers). G2 reviews are embedded in the process and we're identifying great accounts for more in-depth stories where needed.

Thanks everyone! Evan Huck all the UserEvidence work we've been doing deserves its own post! The sales team is KILLING it. 🔥