How Companies Coordinate Customer Marketing and Event Management with Sales and CSMs
Hi everyone! I'm curious how different companies handle this:
Our events person manages event logistics on most all in-person events from tradeshows to smaller exec dinners, suites at sporting events, etc.
Customer marketing works directly with CSMs and AMs to get customers to the events (DG does the same for new business teams)
Customer Marketing sends broad emails for larger events, but for targeted exec events we draft templates in Outreach and ask CSMs/AMs to reach out to their customers
We have 3 tiers of plays - basically we prioritize some but not all - maybe we ask them to drive 1-2 events per quarter
- 1.
In your team, is customer marketing involved or does your events or field team manage events all the way through?
- 2.
If you do run this, do you work with Sales, CSMs or both?
- 3.
Do you automate customer emails on behalf of CSMs or AMs so they don't have to?
Any other insights on how you manage this and what works well, I'd appreciate it?
