Adding on to Christine Newman’s point - In terms of customer nominations, we've done SPIFFs for our CS team and depending on the profile of customer it has led to some success. (ie. when we were just trying to grow our program, we left the requirements pretty general and we had a lot of advocates join.) However, you'll usually see the same 3-5 highly engaged CSMs participating.
But do agree, if there's a way for CS leadership to add it to their KPIs, that would likely be a big driver.
