Tiphaine Coupel

Commented on Building vs Buying Customer Advocacy Tools: Salesf...·Posted in1 General Discussion

Hi Kevin, really interested in your questions as I'm pretty much in the same situation right now. Some kind people also brought insights if you'd like to check the thread: https://cmaweekly.slack.com/archives/C06JXSTARJR/p1767696304788939 Hi Mary Green, I'm interested in joining the prival channel as well if possible + by the webinar led by Evan & Kevin.

Commented on Implementing Customer Participant Management in Sa...·Posted in1 General Discussion

Tiphaine Coupel

Huge thanks all for sharing your advice, insights! I'll move forward with CRM team to get way to flag & fields + coordinating w/ IMM, CS & CG across the different regions - get everyone's buy-in to build and coordinate that advocacy system

Commented on Implementing Customer Participant Management in Sa...·Posted in1 General Discussion

Tiphaine Coupel

thanks Maritessa for your feedback 🙏, super useful. I'm wondering also if I shouldn't go to local regional marketing people - they have that knowledge on the ground to fill out CRM. I need to think about the right fields and tags I'd need to have to map out those adovcates and get a segmentation available among them. May I ask you if you have any best practices here or kind of generic structure that could be helpful?

Posted in 1 General Discussion·

Tiphaine Coupel

Implementing Customer Participant Management in Salesforce for SaaS

Hi everyone wishing you all the best for 2026! As a solo Customer Marketing Manager in a SaaS company, I'd like to put in place systems (indeed we currently have no way to flag, identify, or segment key participants in our programs (such as CAB members, Top Account Program members, or customer advocates) inside Salesforce or any central system. Lists are managed manually on Excel by different teams, leading to inefficiency and data gaps) Do you have any experience in setting this? (I doubt I'll get budget for a specific tool - so I've reached out to CRM team and listed all the needs & challenges) If yes, what would be your advice to approach that, how did you build advocacy systems, what are the criteria to pondere advocacy acts, etc? thanks in advance :)

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Commented on New Community Member in Paris Seeks Connections·Posted in1 General Discussion

Tiphaine Coupel

If you plan to visit one day, let me know 🙂 I can share with you plenty of good restaurants, place to go & visit!

Posted in 1 General Discussion·

Tiphaine Coupel

New Community Member in Paris Seeks Connections

Hi everyone Hope you're doing great. I've recently joined the community and it's already really inspiring and useful to check all what is shared across the different channels. Feeling grateful to have join you 🙂 I'm curious to know if anybody in the community is based in Paris as I am? If so, happy to connect also in real life! Have a great day

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Implementing Customer Participant Management in Salesforce for SaaS

New Community Member in Paris Seeks Connections

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