Do you require clients to agree to specific marketing commitments to participate in a beta? - We have an optional marketing opt-in that the team includes in their initial beta sign off process.
a.
Optional: Marketing (Opt-in)
b.
We’d love to highlight the impact you’re seeing. With your permission, this could include:
Contacting you for a quote or testimonial
Sharing your experience in marketing materials, case studies, or product launches
Potential participation in analyst or press conversations
c.
*We’ll always coordinate with you in advance and ensure you’re comfortable with any participation.
3.
How do you balance extracting high-value collateral (quotes, case studies, webinars) from a small pool of early adopters without overwhelming them? Have you been able to turn like one mandatory customer call into multiple pieces of marketing collateral?
a.
Based on beta sentiment and overall account insights, we rank clients to their best-fit marketing ask. If you don't already, I would suggest pre-creating the written assets (quotes and case study) so it's saying, "Review and give me a simple yes" to make it as easy as possible for the client. If you have access to the beta calls, pull quotes to use as the easiest lift/approval, and then also see which clients have the most compelling or universal case study. Also, obviously, flattery goes a long way, "you were are most engaged beta user", "we saw how this is a game changer for your account".
Emily G. Hiiiii - I run Customer Advocacy at Gong so obviously I have a lot of insights of how I use it😆 It seems like there's a good amount of interest about this, so going to connect with Mary about setting up a webinar!
Liza McGraw, we do traditional awards, but we also coordinate getting their award with their headshot on a billboard in Times Square and have a photographer take photos to send to them, giving them a global way to get recognized!
