Need advice! I manage reviews for a sales training company, where requesting reviews is fairly easy because I have access to participant emails and can manage the outreach myself. For a leadership training company I support in the UK, though, it’s much more challenging because I don’t have access to participant emails. As a result, I’ve had to rely on sales and project managers to reach out to clients directly, which hasn't really worked out.
Sellers and project managers are also connected to clients and training participants on LinkedIn, so I’m exploring whether LinkedIn could help support the campaign. For those of you who have posted about the gift card promo on LinkedIn, have you found it more effective to include the review link directly in the post, or to ask people to DM for the link? I’m trying to be mindful of preventing misuse if the link is shared publicly.
I’d also love to know whether anyone has run LinkedIn ads for a Gartner promo targeting specific client accounts or companies.
Would appreciate any tips/advice!
