We just did our awards program and I’d say it mostly came from CS nominations/nudges. But, to help with self-nomination this year, we used: incentives in our customer advocacy program, kind of like Alexie said, our Customer Education team volunteered to meet with customers to do an interview instead of a written submission if the customer said time was a constraint, we also allowed for video submissions from customers instead of just written as we’ve done in years past!
