Hey! I previously worked at Twilio—Segment where we had a large product line and happy to share insights!
Some key areas I can speak to include:
- 1.
How we sliced and diced our diverse customer base for targeted comms
- 2.
Our approach to balancing product updates/product releases/EOLS/nurture sequences, etc across multiple offerings
- 3.
- 4.
Tools and processes we implemented for managing comms at scale
- 5.
Measuring our comms if they actually worked (and how we tweaked them)
- 6.
Mapping features to the customer journey
- 7.
Using real-time user behavior to craft super-targeted messages
- 8.
Partnering with our data and product folks to nail down what we needed to track (and why)
- 9.
How our team was set up to tackle comms (and how we adapted along the way!)
