I missed the Wednesday fun but I'd love to add what I've been working on!
Customer referral program (MVP version with a landing page and a new email request from AMs after NPS scoring)
Templates for B2B customer expansion activities for our Customer Development Leads... if anyone has examples they'd love to share - please send them my way 🥹
Also auditing other customer marketing activities the company already does but may need a little extra love or a level up
I'm honestly interested if anyone has ever worked on a customer communications calendar that involves ALL other departments who may have touch points with customers... there's a LOT right now from surveys, to reports, reviews, customer newsletter, etc. If anyone has any advice or a framework of how to include product, customer success, account management, and general marketing comms for a company-wide calendar, please let me know!