Hi Pooja, happy to chat if it's helpful. My background is in designing and implementing VoC/customer advocacy programs for a number of organisations (as an FTE) and I'm happy to share some of the things I did to get quick wins, while building longer term pipeline and value....all while making it quick and easy for internal teams to engage. I've done a lot of work on value propositions to make it easier for a customer to say yes, when engagement has been historically a challenge.