Best Practices for Reference and Customer Advocacy Program Brochures to Recruit New Participants

·Jul 15, 2026 02:12 PM·

What are some of the best reference and/or customer advocacy program brochures you’ve seen that can be used internally to recruit new reference customers and featured on company websites to encourage customers to sign up for the program?

5 comments

· Sorted by Oldest

Amy Ng
·
·
I quite like the branded one NiCE has for their advocacy program: resources.nice.com/wp-content/…/NICE_Shine_Brochure.pdf?_gl=….
👀1
Dawn Miears
·
·
Thanks Amy!
🙌1
Maria Braune
·
·
Amy Ng - thanks for sharing this - love it - do you know - when do they send this to prospective advocates? Is this during the onboarding phase or after the client has reached a certain milestone?
Amy Ng
·
·
Great question Maria Braune! It actually lives as a download on their program landing page: nice.com/clubs/shine.
Amy Ng
·
·
I'm not too sure when they share it with prospective advocates, but looking at how well the landing page is put together, I'm guessing it's an easy way for anyone to share the link with their customer

Amy Ng
·
·
I quite like the branded one NiCE has for their advocacy program: resources.nice.com/wp-content/…/NICE_Shine_Brochure.pdf?_gl=….
👀1
Dawn Miears
·
·
Thanks Amy!
🙌1
Maria Braune
·
·
Amy Ng - thanks for sharing this - love it - do you know - when do they send this to prospective advocates? Is this during the onboarding phase or after the client has reached a certain milestone?
Amy Ng
·
·
Great question Maria Braune! It actually lives as a download on their program landing page: nice.com/clubs/shine.
Amy Ng
·
·
I'm not too sure when they share it with prospective advocates, but looking at how well the landing page is put together, I'm guessing it's an easy way for anyone to share the link with their customer