Introducing The Community Code: Aligning Community Work with GTM for Greater Impact

Hi friends. Today I published a book called The Community Code. It came out of a pattern I keep seeing across GTM. Community and customer marketing get pulled into pipeline, retention, expansion, but don’t own the systems behind any of it. The impact is real, but it doesn’t carry cleanly across teams. So the work ends up fragmented depending on where it sits. The book gets into what changes when that work is built into how GTM runs, instead of sitting alongside it. Curious if this lines up with what you’re seeing.