Happy Friday! Many of you might relate to this topic ... I made a quick 15-min podcast about what it’s really like to inherit a “dead” advocacy program (because let’s face it, we’ve all stumbled into one at some point).
I also attached what I call my CPR Framework... my way of reviving programs that look flatlined and I’ve attached a simple checklist with the episode in case it helps a fellow marketer.
Here’s the Spotify link to listen in + grab it: https://open.spotify.com/episode/2FwEYwm91d6PP17u9CtZoP?si=mqucQYq_Qvu_aFVXH30E5g