Why Engagement Is a Behavior, Not Just a Goal: Shifting Leadership Conversations to Outcomes

if you've ever been handed "increase engagement" as a goal, this one's for you. engagement isn't a goal, it's a behavior. name the behaviors you actually want (reading, asking, answering each other, coming back) and the business result each one feeds, and suddenly the leadership conversation is about outcomes instead of activity charts. that's my post this week, plus the case for community as the trusted source behind AI answers: linkedin.com/posts/abbas-safdari786_communityledgrowth-communitymanagement-b2bsaas-share… drop yours below and I'll swing by 🙌