The Science of Customer Bonding: Why Customers Stay or Leave Based on Happiness

True or False: Customers stay because they are happy and leave when they are unhappy? The current issue of the B2B CLM 300+ newsletter for customer-facing teams takes a deep dive into "The Science of Customer Bonding" report by Greg Daines of ChurnRX. What the behavior of 1.3M customers reveals about who actually stays Here's a 30-second preview.