Hi everyone! Just wanted to share that we recently recorded a podcast with the wonderful Dave Hansen.
It tackles the longevity of advocacy programs, and rather than discussing tactics, we focused on patterns we’ve both observed, such as:
Programs that optimize for launch but delay defining long-term health
Incentive strategies that gradually lose meaning
Tool-driven design vs behavior-driven design
Trust as something that evolves across customer lifecycle stages
The challenge of continuity as roles and ownership change
Would love to hear from this group. What’s one signal you’ve seen that tells you an advocacy program is aging well (or not)?
Here’s the LinkedIn post that includes the podcast link if you want to listen: https://www.linkedin.com/posts/iulia-davidoiu_linkedin-activity-7432742007565000705-CmNC?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA3pCJEBeRTm8Kg8pTDTJGNpMWUku6jteZg