I just got back from the Gainsight Pulse conference! I have been feeling this a lot lately as a customer lifecycle manager and attending confirmed it. The lines between Customer Marketing and Customer Success are officially blurring. https://www.linkedin.com/posts/mollyjjones_pulse2026-customersuccess-customermarketing-ugcPost-7466934756509818880-7gsb/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFObK0BCze9oA9K7kVg0oalnSbNYFX1QeM