Using Consumer Search Data for Yellowstone Franchise Insights

I was quoted in this article that went live today about using consumer search data to understand the trends behind the western franchise Yellowstone, which launches its final season this weekend It’s certainly an interesting story about how Paramount tapped into customer love for the show and extended it into products and brand partnerships to amplify an already engaged fanbase. https://www.the-independent.com/news/world/americas/yellowstone-merchandise-paramount-montana-television-kevin-costner-b2644057.html