Community Advocacy vs. Customer Marketing in Grammarly's Journey

Was featured in Joshua Zerkel's newsletter today. We chatted about the community journey at Grammarly and how community helps with bottom-up advocacy, whereas customer marketing focuses on top-down. https://www.linkedin.com/posts/emma-wyatt-1b5aa466_community-codebreakers-how-emma-wy[…]m=member_desktop&rcm=ACoAAA4LHhkBl0ATi3Desvsr9x-DWFYUZ56_UR8