Unveiling Insights: The Untapped Potential of Customer Marketing

Customer marketers! Very excited to share this report I've been working on for the past few months - with the contribution of many of you here! We set out to uncover how customer marketing is positioned to work with customer success teams, to enhance the overall customer experience. We also wanted to know what challenges customer marketers face when running campaigns, do they have access to the right customer data, are they responsible for more than advocacy intiatives? We interviewed, surveyed, and researched hundreds of customer-facing professionals. Check out the report! Let me know what stood out!