Addressing False Advocates in B2B SaaS Customer Advocacy Programs

In a B2B SaaS company's 1:many #CustomerAdvocacy programs, false advocates can be a problem, but did we create the problem? If so, how do we solve it? That's what we explore in the following post. https://www.linkedin.com/pulse/addressing-false-advocate-nick-venturella--fi7lc/?trackingId=2MBTwgXbRTS0uboUyq0Sgw%3D%3D