Seeking Advice on Managing Customer Support Content and Content Planning Strategies
Hey hey! Any folks out there who are focused on customer support/enablement content? e.g. playbooks, one pagers, other resources to support adoption and engagement. This is a big focus area for me next quarter and I’m doing some planning/goal setting right now. A few questions for you:
- 1.
What tool(s) do you use to manage your content calendar?
- 2.
How do you source ideas for content that actually adds value for customers?
- 3.
How do you prioritize which content you create and publish?
- 4.
Who writes that content? Customer success? Marketing? Product? Others?
Thanks!
