Post on Apr 23, 2024

100%. We don't maintain a brand account there but there are entire subreddits dedicated to our vertical and we inevitably come up in discussion a lot so we're always monitoring for mentions and sharing internally. When necessary, we'll activate some of our advocates to reply

I have worked in a role where our customers flocked to Reddit to talk about us and our competitors. I monitored the threads and reported back internally but never tried to get any advocates involved in the conversation.

Our social media person keeps eyes on it with keywords, but we do not have a brand account. she found a post asking about our customer conference, and sent it out way. So we made an anon account to reply and share info plus a discount code, but we haven't seen anyone use it yet.