Join Rob Ayre on June 12 for a session on running real stories programs with agentic workflows

Mary Green · 2026-06-08T21:34:40.031Z

👋@channel This Friday — @Rob Ayre (customer marketing, Zapier) is joining us this week to talk about running a real stories program as a team of one using agentic workflows. He's sharing what actually works: one orchestrator, named workflows, tools connected to your real systems. Plus a starter kit you can set up in ~5 minutes and use Monday — works in Cursor, Claude, or Codex, fully product agnostic. Practitioner session, honest takes, real takeaways. Friday June 12 at 2 PM ET — register here: https://luma.com/qu3jpt7e

Join Rob Ayre on June 12 for a session on running real stories programs with agentic workflows | CMAweekly Customer Marketing and Advocacy Slack

11 comments

· Sorted by Oldest

Rob Ayre
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Thanks for having me Mary Green excited to be sharing a little about what I’ve been building at Zapier!
Daniel Palay
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What Rob Ayre isn't telling you is that the real reason he built out all of these AI workflows is so that he can spend more time playing hockey, watching his kids play hockey, and/or conducting voodoo magic to try to manifest the Leafs finally winning a cup for the first time since 1967 😉 (note, I don't blame him, i have similar motivation, but my poor sharks have only been a team since 1991)
😂3
Rob Ayre
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Hey! Keep my secrets to yourself. Also wildly accurate statement here. Try as I might though, my voodoo has only allowed for another first round pick. A good outcome but not quite what I want haha
Dan Kalmar
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Must see TV!
Talal S
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Nice! Mary Green Recorded? 1pm CST on Fridays are tough for me
Rachel Lurie
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Just registered! Looking forward to this, as we're currently revamping our case study process at GitLab to be more streamlined and bring stories to market faster (of course, with the help of AI 🤓).
Rob Ayre
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(edited)·
Looking forwrd to walking you through the workflows Rachel Lurie Bit of a competitor mention here, but also love GitLab, I've recently started adding generalized skills built with our customers for their stories that reflect what they built. Here's an example with ClickUp. Really interesting idea and good way to get some agent traffic and drive people back to your own MCP connectors. You can see at the bottom a call out to the case study so it's bi-direction with a link from the case study too. Working out how we actually measure usage and activation to show impact.
❤️1
Rachel Lurie
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Ohhh that is an interesting idea with the link back to the story! Thanks for sharing 😄
Deja Darrington
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Sarah Lubecki
Sarah Lubecki
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Mary Green is there a recording for this?
Mary Green
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Yes, here it is https://zoom.us/rec/play/AY_WT-f7HtVMBgx1tZi5gXRFGPpTwSF_hqbd90QU-R5U9ArMAoEvcvi1hJ_lmgvNGNqQyMSZAbgrnoTs.D0CX03qZ3wpN-oT5?autoplay=true&startTime=1781286923000
🙏1

Rob Ayre
·
·
Thanks for having me Mary Green excited to be sharing a little about what I’ve been building at Zapier!
Daniel Palay
·
·
What Rob Ayre isn't telling you is that the real reason he built out all of these AI workflows is so that he can spend more time playing hockey, watching his kids play hockey, and/or conducting voodoo magic to try to manifest the Leafs finally winning a cup for the first time since 1967 😉 (note, I don't blame him, i have similar motivation, but my poor sharks have only been a team since 1991)
😂3
Rob Ayre
·
·
Hey! Keep my secrets to yourself. Also wildly accurate statement here. Try as I might though, my voodoo has only allowed for another first round pick. A good outcome but not quite what I want haha
Dan Kalmar
·
·
Must see TV!
Talal S
·
·
Nice! Mary Green Recorded? 1pm CST on Fridays are tough for me
Rachel Lurie
·
·
Just registered! Looking forward to this, as we're currently revamping our case study process at GitLab to be more streamlined and bring stories to market faster (of course, with the help of AI 🤓).
Rob Ayre
·
(edited)·
Looking forwrd to walking you through the workflows Rachel Lurie Bit of a competitor mention here, but also love GitLab, I've recently started adding generalized skills built with our customers for their stories that reflect what they built. Here's an example with ClickUp. Really interesting idea and good way to get some agent traffic and drive people back to your own MCP connectors. You can see at the bottom a call out to the case study so it's bi-direction with a link from the case study too. Working out how we actually measure usage and activation to show impact.
❤️1
Rachel Lurie
·
·
Ohhh that is an interesting idea with the link back to the story! Thanks for sharing 😄
Deja Darrington
·
·
Sarah Lubecki
Sarah Lubecki
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·
Mary Green is there a recording for this?
Mary Green
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Yes, here it is https://zoom.us/rec/play/AY_WT-f7HtVMBgx1tZi5gXRFGPpTwSF_hqbd90QU-R5U9ArMAoEvcvi1hJ_lmgvNGNqQyMSZAbgrnoTs.D0CX03qZ3wpN-oT5?autoplay=true&startTime=1781286923000
🙏1