This ask has come from leaders at my company a handful of times over the years. I agree that it feels a bit old-school and a lot of times the time and resources that go in to getting customer approval, especially for larger enterprise, isn’t worth what you get out of it.
A few years ago I built a template and asset packet that AEs can share with customer so they can easily share that they’ve started partnering with us, and then we’ll reshare it/interact with it from our company social account. We’re a HR platform so the template is framed in a way that supports the company’s employer branding efforts. It’s a win win because it helps drive early advocacy and is pretty low lift on our end.
Transparently… adoption from AEs on actually sending the template is relatively low but it is nice to have in my back pocket when someone comes to me asking us to put together a press release or social post about a specific win we’ve had.
