Request for Vendor Recommendations for Custom LEGO Swag

Lauren Stefano

·Sep 12, 2025 04:37 PM·

Hi! Has anyone done custom lego sets as swag before? I'd love some vendor recommendations (or anyone to avoid). Thanks!

11 comments

· Sorted by Oldest

Gemma Collins
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We did this for Black Hat and people loved it! We worked with Northpoint
Lauren Stefano
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Awesome, thank you!
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Amy Ng
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Sendoso does this too, but they have long lead times (3-4 months). They can do it with both official Lego brand blocks or no-name blocks (Lego compatible) for a cheaper price, and can do custom packaging as well.
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Lauren Stefano
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Thank you!
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Amy Ng
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You're welcome! They're also one-off sites that can create just Lego mini-figures if you're looking for something smaller than a whole set too 👍
mason
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yes, Playwell Bricks is the company that my team is building a direct mailer through
Ryan Gutierrez, Community Agility Specialist
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Would love to know from these awesome vendor shares - what signals tied to outcomes drive or drove the decision to gift Lego’s? I have a good friend that works in Lego data privacy and LOOooove Lego for me and my kids. Super curious to hear from those that shared in this thread on the signals + ROI metrics!
Lauren Stefano
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We do a holiday gift for key customers each year. It's not as scientific as what you're suggesting, but I try to think of something fun and unique that will appeal to an engineering-heavy audience.
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Ryan Gutierrez, Community Agility Specialist
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Lauren Stefano thanks for the transparency. I am working with a client right now and they require an analysis tied to outcomes, which I respect, but not always aligned as a necessity to run a fun gifting campaign, especially as it relates to brand.
Ryan Gutierrez, Community Agility Specialist
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Mostly curious to know how others are making this decision based on signals
Laura Adams
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We used https://buildamoc.com/ and were happy with the entire kit/package.
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Request for Vendor Recommendations for Custom LEGO Swag | CMAweekly Customer Marketing and Advocacy Slack