How to Build an Effective Quarterly Voice of the Customer Program
Hi all, I’m working on standing up a quarterly Voice of the Customer program/readout to help inform content creation, campaign messaging, and themes. I’d love to learn if/how anyone else is doing this and what’s actually working for others. Curious to learn:
What tools you’re using (Gong, Salesforce, Clay, surveys, etc)
How you’re pulling insights (manual tagging, AI summaries, trackers, workflows)
How you’re packaging it for your team
