I'd go with acknowledging what they did so far, at least in the past 6 months, so they don't feel overused when looking at completing their level. However, if you do not want to miss engagement opportunities, you can offer them "bonus activities" along with the typical ones (ex: leave a review on GPI, if they already left one on G2, or provide a short testimonial, if they already did a story, etc.). Those activities could help them get to the next level faster than other advocates or win them some exclusive swag/gifts that are not as easily achievable to others. Basically, do not erase their involvement, but keep it flexible in case they are willing to do more than average advocates.