Tips for Hosting Engaging Executive Interviews at Healthcare and AI Leadership Events
Hi everyone! Next month, my company is putting on our very first owned event and I would love to tap into this group’s experience. It’s a small, high-touch event for a select group of C-suite leaders from major health systems, along with other leaders in the healthcare/AI space including VIP speakers, investors, and more. The brand and communications team is leading the programming, but as the customer marketer, I’m setting up a dedicated space where I can interview guests between sessions and breaks. My goals are to create engaging, timely video content that captures the energy and exclusivity of the event, while also using the space for relationship building and becoming a familiar face to attendees. Has anyone done something similar at an executive event? I’d especially love tips on:
Making short interviews feel natural and worthwhile for senior leaders
Getting people to stop by between sessions
Balancing planned questions with more candid, in-the-moment conversations
Would love to hear what worked, what didn’t, or any formats/questions you’d recommend!
