I'm wrapping up a major research project. Using Claude, analyzed 62 companies' annual reports, press releases, SEC filings, and quarterly earnings calls. The question: Is Customer Marketing on the Radar of Public B2B Companies?
Categories: Expansion, Retention, Engagement, Adoption, and Advocacy. The scores will be published in next week's B2B CLM 300+ newsletter. Subscribe now to see the scores of all 62!
What do you think moves the needle on the scores? Your answers may end up in the report!
Even if you don't work for a public company, the results will be eye-opening. Here are the companies in the list.