Nvidia and Microsoft teach us a valuable lesson. You literally never know when your company is going to have a crisis, and customers need to be communicated with immediately. All public companies have an emergency comms plan.
Does your company have one? If not, could you champion it? Should customer marketing champion it?
Hereβs a step-by-step crisis comms workflow. b2bclm.beehiiv.com/p/crisis-communications-workflow