Selling Your Customer Advocacy Program: Key Strategies and Insights

Hi all, I've been interviewing A LOT lately and one big topic that keep coming up during those discussions has been 'how do you sell your customer advocacy program?' My response is pretty simple...it starts with listening to the customer. I've also employed a lot of techniques in this book: https://a.co/d/6FsCDBj. It may not be 100% relevant to all aspects of the role, but but helps to reframe some of the conversations you have with customers and puts you in a slightly different mindset when you're promoting the program with your sales/customer success orgs. Just something to think about and is generally a good read.