Creating a Customer-Only Community Using HiveBrite Insights

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Hi everyone! Has anyone ever piggybacked off an existing thought leadership community for all (customers, prospects, etc.) to create a customer-only community? We use HiveBrite as a community platform and I'm wondering if it is best practice to possibly create a sub-section of the main community rather than asking them to join 2 separate communities.

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7 comments

· Sorted by Oldest

Mary Green
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We were working on doing this at Outreach when the thought leadership community was SalesHacker.
Emily Smith
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We took advantage of groups with our old community. I had one within the platform that was invite-only for my advocate customers. I know they also spun them up for other high-value customer segments, as well. So, definitely agree having it be part of the existing one.
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Holly Fowler
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Mary Green Emily Smith Thank you both! Super helpful!
Holly Fowler
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Emily Smith With your old community and an invite-only advocate group, did you try to keep them actively engaged in the sub-group with lighter, non-ask posts or just stuck with primarily just asks and focused on the engagement in the main community?
Emily Smith
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We did mostly non-ask! We almost never included asks in our sub group. It was predominantly encouraged networking, sharing exclusive perks/opportunities, fun stuff (contests, guest bloggers, AMA's), etc!
Emily Smith
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Our Community Manager was really intentional about it being a value space and not another place for us to ask customers for things
Holly Fowler
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Emily Smith Got it! Thanks for sharing! I think our biggest challenge is that we have a main community for customers and non-customers, a customer group with all customers, and now creating an advocacy group. So I am working on how to differentiate a bit.

Mary Green
·
We were working on doing this at Outreach when the thought leadership community was SalesHacker.
Emily Smith
·
We took advantage of groups with our old community. I had one within the platform that was invite-only for my advocate customers. I know they also spun them up for other high-value customer segments, as well. So, definitely agree having it be part of the existing one.
1
Holly Fowler
·
Mary Green Emily Smith Thank you both! Super helpful!
Holly Fowler
·
Emily Smith With your old community and an invite-only advocate group, did you try to keep them actively engaged in the sub-group with lighter, non-ask posts or just stuck with primarily just asks and focused on the engagement in the main community?
Emily Smith
·
We did mostly non-ask! We almost never included asks in our sub group. It was predominantly encouraged networking, sharing exclusive perks/opportunities, fun stuff (contests, guest bloggers, AMA's), etc!
Emily Smith
·
Our Community Manager was really intentional about it being a value space and not another place for us to ask customers for things
Holly Fowler
·
Emily Smith Got it! Thanks for sharing! I think our biggest challenge is that we have a main community for customers and non-customers, a customer group with all customers, and now creating an advocacy group. So I am working on how to differentiate a bit.