Product Launch Framework for Tiered Features: Driving Awareness and Adoption Strategies

Hey y'all! 👋 Looking for a product launch framework for customers...specifically where some features are for lower tiers and others are enterprise-only. We ran a small pilot to gather feedback but didn't get enough consistent usage to pull quotes, so now I'm focused on the launch itself: how to drive awareness before it goes live and adoption once it's live. Anyone have a framework or playbook to share? 🙏