hey everyone! our team is looking for ways to better engage silver/gold (mid-market/enterprise) advocates in our reference program. Right now, we have plenty of small customers (bronze/iron) who join our community, often motivated by incentives, but they don’t have a dedicated CSM or AM. Our goal is to bring in more larger clients so we can track their participation, preferences, and any reference requests involving them. does anyone have experience or ideas on how to effectively engage mid-market and enterprise customers in a reference program?
here's what we've tried:
blanket invites to our program (deeto) through various channels (newsletters, in-app messages, emails)
do we need to change strategy? benefits? share your hacks, wins, or even fails! 🙏😊 tia!
