Wild west or total confusion since you were a critical part in securing customers for activities.. Hopefully They fill the role quickly. If they are looking for a replacement, I am available. 😀 Are you moving to another advocacy role?
It's funny how customers may not agree to do anything in print such as a case study or slides but will participate in a webinar that will be on-demand. It is still a record but can shut things down if someone does go rouge and add their quotes to the website or social media. Great to have written guidelines communicated internally to all. Keep fighting the good fight to protect customers.
This is always painful when teams work like its the wild west. We always need to continuously educate all marketing professionals regarding the guidelines on how we can use the content based on the agreement with the customer. Other marketing teams innocently may not be aware of the arrangements and they are not aware that it can damage the relationships we form with customers.
