This is always a tough one. On the federal side of things, I’ve had luck securing smaller agencies such as the postal service vs the Department of Defense. At the time they let us do a press release rather than a case study. It’s also easier to get SLED customers than federal. While your federal sales team will always prefer those customers, state and local references can still help them as you build things out. We had a public sector-focused logo slide the sales team used under NDA that was quite powerful. I agree with Sara about events and speaking too—although everything is so tumultuous right now it would be tricky to plan something and (sadly) compile a solid invite list.
