Hi! I've been thinking lately about the annual customer survey that is sent from Customer Marketing. Although we've done it in some of the past years, we don't have an established thing with defined goals, questions, benchmarks, etc. I am hoping to change that. I'd love your thoughts on:
- 1.
why (or why not) Customer Marketing should have a recurring survey
- 2.
what do you think the goal of it should be
- 3.
if you have best practices on which general topics/areas should be surveyed there
Thank you very much!!
