Hey everyone! 👋
I just published my first research paper on customer marketing and advocacy. It's a scoring model that integrates 14 customer signals into a composite advocacy readiness score, classifies customers into four tiers, and maps each one to 30+ marketing and advocacy activities ranked by business impact.
🌸 Would love your feedback and thoughts!
📜 papers.ssrn.com/sol3/papers.cfm?abstract_id=7218658
This is a small part of my ongoing master's thesis so I'd love for you all to give it a read, share feedback, and engage with my LinkedIn post.
