August 18, 2025
In this CMAWeekly session, Emily Coleman https://www.linkedin.com/in/emilyecoleman/ shared insights on choosing an advocacy platform.
The key message: understand your problem before selecting a solution. She recommended a systematic approach involving problem finding, fact gathering, and careful evaluation. Emily emphasized creating a weighted scorecard, looking beyond just features, and considering how a platform can solve specific organizational challenges. Her strategy focuses on identifying the right references, leveraging existing tools creatively, and measuring success through broader metrics like customer retention and deal closure rates, rather than just counting reference calls.
