Valuable Reports on Customer Proof and B2B Trends 2025

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I found these two great reports while searching for stats to prove the value of customer proof in case anyone wants to check them out and help to build a case in their own org. Gartner Digital Markets 2025 Software Buying Trends Report LinkedIn's The rise of B2B Product Reviews

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Mary Green
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Awesome, thank you Natalia Rybicka. Did you use them to convince leadership to put more resources into the department, or for something else?
Natalia Rybicka
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I am personally using it for a more internal purpose but in my previous role at Attentive this was a hard sell so would def have loved to have this handy to get buy in to onboard vendors to simplify this process.
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Mary Green
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That makes sense. Can you share more about the internal purpose today, or is that an under cover project? I'm always curious so feel free to say, shh 🤫

Mary Green
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·
Awesome, thank you Natalia Rybicka. Did you use them to convince leadership to put more resources into the department, or for something else?
Natalia Rybicka
·
·
I am personally using it for a more internal purpose but in my previous role at Attentive this was a hard sell so would def have loved to have this handy to get buy in to onboard vendors to simplify this process.
👍1
Mary Green
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·
That makes sense. Can you share more about the internal purpose today, or is that an under cover project? I'm always curious so feel free to say, shh 🤫