Alan Manosca

Thanks Katlin Hess. Did you ever run into an issue with subject lines being too long? Or do you just pick, let’s say, the top 3 sections to preview?

Thanks Heather Quitos! That’s a great idea.

One thing I’ve done internally is set a shared goal with the CSMs to make X% of our customers as referenceable. To support, you can create some type of process for them to nominate customers who they think would be a great reference, which would give you a pool of customers to follow up on. Additionally, it would be beneficial to target those who give you high net promoter scores or who have high product usage data as those are the people who already recognize the value of your company.

You could work with your web analytics team to get data on your case study pages and see what resonates with your audience. Maybe there’s a particular case study that gets more views than the rest, which you can then use to up level the rest/future stories.

With so many events going on throughout DF, it’s really about what’s in it for them. There’s definitely a lot of general marketing tactics like giveaways that you can do. It would be something they can instantly earn or a chance at winning by completing specific events with you (I.e. see a demo at your booth + meet with sales + attend X happy hour/dinner). For prospects, I’m sure your sales team are booking meetings so maybe the big draw for an intimate meal is making it the official time they can meet with your CRO or even your CEO. For customers, you could offer them a free expo pass if they attend a special customer-specific meetup that you are holding (I.e. you’re holding a customer dinner, appreciation event, or feedback meeting).

Hi Rebecca Grossman. I don’t have anything formally written down, but we have a speaker request form built in Monday that we ask people to fill out for their event. The form asks for the event details, session title and abstract, if there is budget for travel+accommodations, requirements for the type of customer, and how many speakers are needed. Essentially, we put the ownership of all the event and session details on the person leading it (i.e. Events or PMM) and Customer Advocacy owns securing the customer + sending the gift. Of course, some events have speaker approval processes, so we work closely with the person who submitted the request throughout the process.

If your review strategy is taken up by other review sites, I would check to see if your competitors are putting any effort into Capterra. Depending on what you find and how your current results compare to their, it may be worth incorporating it.