Hi Alex Mechlin customer video testimonials are a goldmine! Getting customers excited is key. What's your main campaign goal – lead gen or brand awareness?
For video creation, try capturing genuine moments during client connects. Instead of a formal request, casually ask about their experience and record a short snippet (with permission!). These impromptu testimonials feel more authentic.
For distribution, a multi-channel approach is best – LinkedIn is great, but also consider your website, customer newsletter, and YouTube. Think creatively – maybe a podcast series featuring customer stories of different parts of your solution, and eventually leading to a client event?
For tracking, social listening tools can provide valuable insights.
