Reimagining Customer Proof: Boost Buyer Confidence in Sales

Just shared a new post on how we reimagined the use of customer proof across the sales cycle. Instead of saving references for the end, we looked at where different types of customer stories can actually move the deal forward—from discovery to closed-won. If you’re looking for ways to build buyer confidence earlier or make better use of existing content, give it a read and let me know what you think: https://www.linkedin.com/posts/cianaabdollahian_if-youre-only-using-customer-proof-at[…]m=member_desktop&rcm=ACoAAAGGTzUBW8nnfuEGZ4SwLZtIGYgaTcjnXhA