Ideas for Boosting Customer Engagement in Software Communities

·Apr 04, 2025 06:57 PM

Hi all and Happy Friday! Anyone involved in a customer community that is focused on increasing customer engagement/adoption of your software? That will be the main goal of our new community and I've love to hear your ideas. So far, I'm thinking:

Integration with our CS tool and SFDC to bring in account usage/plan/health data
Custom UX based on the member's industry, CAB member status, job level, etc.
Integration with our LMS to promote and recognize/reward completion of our education courses

What else should we be thinking about?

2 comments

· Sorted by Oldest

Joel (Salesforce)
·
Other things I’d think about:
Data flow to other systems (e.g., for email segmentation, 1:1 comms via the community, etc.)
Budget
Internal team alignment as this is highly cross-functional
Recognition, rewards, & swag
Ability to self-serve progress to milestones/completion of learning or multi-channel programs to earn/participate in something new
Beta programs too
👍2
Amy Ng
·
Networking (member directory with tags / filter / search, 1:1 matching, and/or mentoring programs)
Gamification elements
👍1

Joel (Salesforce)
·
Other things I’d think about:
Data flow to other systems (e.g., for email segmentation, 1:1 comms via the community, etc.)
Budget
Internal team alignment as this is highly cross-functional
Recognition, rewards, & swag
Ability to self-serve progress to milestones/completion of learning or multi-channel programs to earn/participate in something new
Beta programs too
👍2
Amy Ng
·
Networking (member directory with tags / filter / search, 1:1 matching, and/or mentoring programs)
Gamification elements
👍1